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PRESS RELEASE
Journey of epic proportions through 45 African countries begins
The DHL Africa as One tour will see the team pass a single rugby ball from hand to hand while introducing Africa to the game of Rugby
Logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/dhl_logo2.jpg
Photo Charles Brewer: http://www.photos.apo-opa.com/plog-content/images/apo/photos/charles-brewer-1.jpg (Charles Brewer, Managing Director for DHL Express Sub-Saharan Africa)
Forming part of the build up to Rugby World Cup 2015 in England, the DHL Africa as One tour will see the team pass a single rugby ball from hand to hand while introducing Africa to the game of Rugby.
As part of this epic campaign, the team from DHL (http://www.dpdhl.com), the official logistics partner of Rugby World Cup 2015, will be driving across Africa in three Land Rover Discoveries, while capturing every step of the journey, every person, every place and every pass on film, in photographs and words, and then sharing this content with Africa and the world.
The seven-strong team will be leaving Cape Town today from the Cape Town DHL office and will be on the road for the next 11 months, engaging in various rugby and corporate responsibility activities. This journey in itself will be a test of endurance and commitment with the team having to face challenges from all quarters including terrain, security, health and safety.
According to Charles Brewer, Managing Director for DHL Express Sub Saharan Africa, the campaign highlights DHL’s continuous commitment to investing in the African continent. “The journey will see us delivering the game of rugby and what it represents, across Africa. More importantly, on a continent synonymous with the game of soccer, we aim to unearth a keen interest in the global sport of rugby”.
“This tour is not just about rugby, it is about showcasing Africa to the rest of the world in all her beauty. We aim to capture Africa in her everyday routine, highs and lows and share this beautiful continent with the rest of the world” adds Brewer.
“Africa As One is also about making an impact in Africa. In addition to the rugby fairs in cities and rugby clinics in local communities, we will be distributing over half a million units of stationery to young children across Africa and providing free eye tests for thousands of people across Africa through our partnership with Mercy Ships,” adds Sumesh Rahavendra, Head of Marketing for DHL Express Africa.
“We are present in all the African markets and our investment in this continent is unparalleled. Africa As One is another way for us to demonstrate our faith in Africa and celebrate her potential” adds Rahavendra
“Through ongoing sponsorships, such as our partnership with DHL Western Province and the DHL Stormers, we remain committed to the development of rugby in South Africa. However, we feel that there is also significant untapped rugby interest beyond South Africa’s borders and are confident that, as a result of this campaign and journey, the game of rugby will be embraced by the continent and the future for rugby in Africa will be great,” concludes Rahavendra.
Distributed by APO (African Press Organization) on behalf of Deutsche Post DHL.
Media Contact:
Megan Collinicos. Head: Advertising & Public Relations, Sub-Saharan Africa
DHL Express
Tel +27 21 409 3613 Mobile +27 76 411 8570
DHL – The logistics company for the world
DHL (http://www.dpdhl.com) is the global market leader in the logistics and transportation industry and “The logistics company for the world”. DHL commits its expertise in international express, national and international parcel delivery, air and ocean freight, road and rail transportation as well as contract and e-commerce related solutions along the entire supply chain. A global network composed of more than 220 countries and territories and around 315,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their shipping and supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenues of more than 55 billion euros in 2013.
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