Kadi ya manunuzi ya VISA yajijenga Kenya
In Summary
>
> - In Kenya, we are using other channels such as fuel stations to
> increase our visibility.
> - We want to make cards acceptable as a means of payment in Kenyan
> schools.
> - Other target areas are e-government, whether its disbursement of
> social benefits or collection of revenue.
>
> Robust growth in the use of plastic money in transactions has sparked a
> race among e-payment firms for control of the Kenyan market.
>
> Card transactions grew steadily to hit the Sh1 trillion mark at the end of
> 2012 according to the Central Bank of Kenya data.
>
> Cashless transactions grew by 77.9 per cent in the first nine months
> of 2012<http://www.businessdailyafrica.com/Card-shopping-raises-cashless-payments/-/539552/1626272/-/sjh8x4/-/index.html>.
> Card users bought goods and services worth Sh77.8 billion, compared to
> Sh43.7 billion the previous year, through point of sale (POS) terminals.
>
> Visa, which set up a regional office in Nairobi last year, says the number
> of its cards grew from five million to six million in 2012 but transactions
> were flat at $6 billion (Sh522 billion) even as more people swiped. The
> value of cashless transactions grew by five per cent to Sh26 billion in the
> past year, a clear indicator that more Kenyans are using plastic money.
>
> READ: Shift to card shopping gathers
> pace<http://www.businessdailyafrica.com/Shift-to-card-shopping-gathers-pace/-/539552/1698832/-/14uygy0z/-/index.html>
>
> *Business Daily *talked with Visa's country manager for sub-Saharan Africa
> Jabu Basopo on the state of the plastic money business in Kenya and
> scramble to control it.
>
> --------------------------------------
>
> *It's a year since you opened the Nairobi office. What has been the impact?*
>
> Other than growing our staff numbers from six to 20 people, the number of
> Visa branded cards grew from five million to six million. We have more
> banks in our network — giving our customers increased accessibility to our
> services.
>
> The volumes were flat at $6 billion despite the growth in POS
> (Point-of-sale) compared to cash or ATM.
>
> *Can you break down the growth?*
>
> Consumer behaviour is changing and more are opting to use plastic money
> instead of cash.
>
> Three years ago cash transactions controlled a huge fraction of the
> consumer purchases but the terrain is changing and the balance tilting in
> favour of plastic money.
>
> A five per cent increase in change of behaviour is significant and
> important to us. We want to electronify cash. Of course you can't eliminate
> cash levels to zero but we would like to see more transactions go
> electronic whether mobile or plastic.
>
> *What are you doing to grow your footprint in the market?*
>
> Growing the acceptance footprint in the Kenyan market is key. Not just have
> the footprint in big retailers like Nakumatt but make sure your tier two
> kind of merchants, which are lower than the big retailers, also have
> point-of-sale where people can use their cards.
>
> ALSO READ: Nakumatt joins bank in debit card
> venture<http://www.businessdailyafrica.com/Corporate-News/Nakumatt-joins-bank-in-debit-card-venture/-/539550/1012544/-/449lln/-/index.html>
>
> We are working with the banks in expanding that infrastructure.
>
> Another key part of that strategy is to expand our infrastructure outside
> bigger cities like Nairobi, Mombasa and Kisumu.
>
> Our focus is to give people outside of these towns access through smaller
> merchants such as curio traders.
>
> We are working on technology that can deliver such services at low cost for
> easy acceptance by the merchants. The whole objective is to ensure it is
> easy to use cards and access of the platforms is available to everyone.
>
> *What technology are you working on to help grow your footprint? *
>
> We are going mobile, it is one of the biggest discussions in the market
> since the advent of mobile money. Two years ago we bought Fundamo — a
> mobile money firm that gives us the leverage to provide appropriate
> products in the mobile space.
>
> The platform affords us the ability to offer three different services —
> mobile banking platform for banks, and the Visa mobile managed services
> that allow banks to interface the mobile wallet with cards.
>
> This is almost ready. We are also piloting a project in Rwanda called
> M-Visa. It is all about coming up with flexible products at a low cost
> whether the target is the client or merchant.
>
> *On the pilot project, when can we expect it in Kenya?*
>
> It is a good technology for small businesses. It is a small gadget that you
> fit on your mobile phone to facilitate the swiping. All that the consumer
> needs is a phone.
>
> The end result is that it takes Visa away from the premium segment to the
> mass market. In Kenya, the advantage is that nearly everyone has a mobile
> offering small transaction businesses to use the service.
>
> It means your roadside trade can now have a mobile point-of-sale machine.
>
> *Are there specific areas you are looking at to grow your footprint?*
>
> In Kenya, we are using other channels such as fuel stations to increase our
> visibility. This is a segment we have been working on in the past two years
> but are also exploring utility bill payments. If you can swipe your card at
> Nakumatt why not to pay bills using your card? We are also focusing on
> helping parents to pay school fees.
>
> We want to make cards acceptable as a means of payment in Kenyan schools.
> Other target areas are e-government, whether its disbursement of social
> benefits or collection of revenue.
>
> *How about online sales?*
>
> The volumes in the past were very low, we are starting to see growth. It is
> a category that is important in other markets, especially during holidays.
>
> We are working with the Ministry of Tourism to help grow this segment,
> especially for domestic tourism. We are seeing more Kenyans paying for
> holidays using cards within Kenya.
>
> *pmaina@ke.nationmedia.com*
>
>
> --
>
(Nimeitoa kwenye jukwaa lisilokuwa na jina ambako iliwekwa na Richard Mollel lakini kichwa cha habari ni changu mwenyewe)
In Summary
>
> - In Kenya, we are using other channels such as fuel stations to
> increase our visibility.
> - We want to make cards acceptable as a means of payment in Kenyan
> schools.
> - Other target areas are e-government, whether its disbursement of
> social benefits or collection of revenue.
>
> Robust growth in the use of plastic money in transactions has sparked a
> race among e-payment firms for control of the Kenyan market.
>
> Card transactions grew steadily to hit the Sh1 trillion mark at the end of
> 2012 according to the Central Bank of Kenya data.
>
> Cashless transactions grew by 77.9 per cent in the first nine months
> of 2012<http://www.businessdailyafrica.com/Card-shopping-raises-cashless-payments/-/539552/1626272/-/sjh8x4/-/index.html>.
> Card users bought goods and services worth Sh77.8 billion, compared to
> Sh43.7 billion the previous year, through point of sale (POS) terminals.
>
> Visa, which set up a regional office in Nairobi last year, says the number
> of its cards grew from five million to six million in 2012 but transactions
> were flat at $6 billion (Sh522 billion) even as more people swiped. The
> value of cashless transactions grew by five per cent to Sh26 billion in the
> past year, a clear indicator that more Kenyans are using plastic money.
>
> READ: Shift to card shopping gathers
> pace<http://www.businessdailyafrica.com/Shift-to-card-shopping-gathers-pace/-/539552/1698832/-/14uygy0z/-/index.html>
>
> *Business Daily *talked with Visa's country manager for sub-Saharan Africa
> Jabu Basopo on the state of the plastic money business in Kenya and
> scramble to control it.
>
> --------------------------------------
>
> *It's a year since you opened the Nairobi office. What has been the impact?*
>
> Other than growing our staff numbers from six to 20 people, the number of
> Visa branded cards grew from five million to six million. We have more
> banks in our network — giving our customers increased accessibility to our
> services.
>
> The volumes were flat at $6 billion despite the growth in POS
> (Point-of-sale) compared to cash or ATM.
>
> *Can you break down the growth?*
>
> Consumer behaviour is changing and more are opting to use plastic money
> instead of cash.
>
> Three years ago cash transactions controlled a huge fraction of the
> consumer purchases but the terrain is changing and the balance tilting in
> favour of plastic money.
>
> A five per cent increase in change of behaviour is significant and
> important to us. We want to electronify cash. Of course you can't eliminate
> cash levels to zero but we would like to see more transactions go
> electronic whether mobile or plastic.
>
> *What are you doing to grow your footprint in the market?*
>
> Growing the acceptance footprint in the Kenyan market is key. Not just have
> the footprint in big retailers like Nakumatt but make sure your tier two
> kind of merchants, which are lower than the big retailers, also have
> point-of-sale where people can use their cards.
>
> ALSO READ: Nakumatt joins bank in debit card
> venture<http://www.businessdailyafrica.com/Corporate-News/Nakumatt-joins-bank-in-debit-card-venture/-/539550/1012544/-/449lln/-/index.html>
>
> We are working with the banks in expanding that infrastructure.
>
> Another key part of that strategy is to expand our infrastructure outside
> bigger cities like Nairobi, Mombasa and Kisumu.
>
> Our focus is to give people outside of these towns access through smaller
> merchants such as curio traders.
>
> We are working on technology that can deliver such services at low cost for
> easy acceptance by the merchants. The whole objective is to ensure it is
> easy to use cards and access of the platforms is available to everyone.
>
> *What technology are you working on to help grow your footprint? *
>
> We are going mobile, it is one of the biggest discussions in the market
> since the advent of mobile money. Two years ago we bought Fundamo — a
> mobile money firm that gives us the leverage to provide appropriate
> products in the mobile space.
>
> The platform affords us the ability to offer three different services —
> mobile banking platform for banks, and the Visa mobile managed services
> that allow banks to interface the mobile wallet with cards.
>
> This is almost ready. We are also piloting a project in Rwanda called
> M-Visa. It is all about coming up with flexible products at a low cost
> whether the target is the client or merchant.
>
> *On the pilot project, when can we expect it in Kenya?*
>
> It is a good technology for small businesses. It is a small gadget that you
> fit on your mobile phone to facilitate the swiping. All that the consumer
> needs is a phone.
>
> The end result is that it takes Visa away from the premium segment to the
> mass market. In Kenya, the advantage is that nearly everyone has a mobile
> offering small transaction businesses to use the service.
>
> It means your roadside trade can now have a mobile point-of-sale machine.
>
> *Are there specific areas you are looking at to grow your footprint?*
>
> In Kenya, we are using other channels such as fuel stations to increase our
> visibility. This is a segment we have been working on in the past two years
> but are also exploring utility bill payments. If you can swipe your card at
> Nakumatt why not to pay bills using your card? We are also focusing on
> helping parents to pay school fees.
>
> We want to make cards acceptable as a means of payment in Kenyan schools.
> Other target areas are e-government, whether its disbursement of social
> benefits or collection of revenue.
>
> *How about online sales?*
>
> The volumes in the past were very low, we are starting to see growth. It is
> a category that is important in other markets, especially during holidays.
>
> We are working with the Ministry of Tourism to help grow this segment,
> especially for domestic tourism. We are seeing more Kenyans paying for
> holidays using cards within Kenya.
>
> *pmaina@ke.nationmedia.com*
>
>
> --
>
(Nimeitoa kwenye jukwaa lisilokuwa na jina ambako iliwekwa na Richard Mollel lakini kichwa cha habari ni changu mwenyewe)
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