Can multimedia technology effectively deliver financial education?
This White Paper is a report on 'An Opportunity for All: Financial Education in Africa' multimedia pilot trial. It describes the process, implementation, outcomes and learning on whether financial education can be effectively delivered through interactive multimedia resources and technology.
The project set out to find a high impact, cost effective approach for quality dissemination of financial education to the target segment of individual loan and voluntary savings clients. It aimed to offer financial education in a way that would build the confidence and capability of the target audience to engage in financial decisions with a sense of informed choice. The project aimed to evaluate impact through four objectives, namely:
• Increasing the awareness of the target audience on a wide range of financial services;
• Increasing usage of savings accounts and insurance products by low income people;
• Promoting better management of credit and increased awareness of the dangers related to multiple borrowing;
• Encouraging a diversification of asset storage away from cash, particularly though the use of information and communication based financial services.
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