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PRESS RELEASE
First VMK store opens in Abidjan
VMK plans to expand its store locations to five countries in the region by the end of the year
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VMK plans to expand its store locations to five countries in the region by the end of the year. A second store is scheduled to open in the Ivory Coast economic capital, before the opening of three other VMK stores in Kinshasa, Douala and Dakar before the end of 2015. "My underlying ambition is to bridge the digital gap in Africa. These VMK stores are being set up to make new technologies accessible to as many people as possible," explains Vérone Mankou. "We will offer a top-of-the-range selection of products, aimed at the general public."
The VMK range, which also includes two smartphone models available from FCFA 11,900 and FCFA 19,900 (EUR 18 and EUR 30 respectively) has recently been enhanced by the addition of a premium model, the Elikia L. This outstanding handset, offered at FCFA 64,900 (EUR 99), comes equipped with a larger screen than its predecessor. Not only that, but VMK is getting ready to launch its second tablet in March. It will be available for less than FCFA 140,000 (EUR 210). "The opening of a store in Abidjan is an essential step in the extension of our Pan-African vision. It is here, at the crossroads of West Africa, that VMK has decided to embark upon conquering the new class of African consumers," adds Vérone Mankou.
Produced in China until now, VMK devices will shortly be assembled in the soon-to-be factory in the Republic of Congo. This production unit, which is in the process of being built in the Mpila neighbourhood of Brazzaville, has required an investment of nearly two million dollars and will be used exclusively for the VMK range of products. VMK's Chinese partner company has started training the locals who will be employed at the factory – more than 90 people in total. VMK plans to produce 350,000 units per month.
Distributed by APO (African Press Organization) on behalf of VMK.
Media contact
Franck EDI
E-mail: abj@vmkteam.com
Telephone: +225 21 35 83 77 or +225 78 18 78 76
About VMK
Founded in Brazzaville in 2010 by Vérone Mankou, the VMK company (http://www.vmktech.com) (Vou Mou Ka, meaning "wake up" in Kikongo) is behind the Way-C, the first tablet made in Africa. Since then, VMK has developed several smartphone models, whose special ergonomy and price are aimed at the African markets. VMK employs around 50 staff.
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